IT
TikTok – show your talents to the world
TikTok is a specially designed application that allows users to post or view various short videos.
Marketing
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Advertising and marketingSales funnel – don’t miss a customer
Sales funnel is a technique for working with clients. A potential customer goes through a “path” consisting of 4 stages: awareness, interest, desire to buy, making a purchase.
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Advertising and marketingBranding is the bridge between the product and the customer
Branding is all about building a bridge between your products and target customers that shortens the buyer's path to choosing your products.
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Business developmentBPM – Business process management
Business process management is a method by which organizations manage and improve their processes.
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Business developmentContent is King
Content is the inner essence, the inner content. This concept does not mean physical, non-material content: for example, the term does not apply to a box or bag.
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Advertising and marketingA/B testing: rules and guidelines
That's why it's important to do A/B testing when creating new methods and formats for your email marketing campaign.
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Advertising and marketingCRM – take your relationship with your customers to the next level
CRM gives sales, marketing, and service teams access to the same information, allowing your company to deliver the consistent experiences customers want them to have.
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Advertising and marketingMarTech – in marketing without technology, you will lose
MarTech is a generic term for a group of software tools that marketers use to plan, execute, and evaluate marketing campaigns.
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Advertising and marketing
Amazon: tech giant’s business strategy
Amazon is a US-based technology company. It is currently the largest online retailer in the world in terms of revenue and market cap.
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Business developmentSlogan: how to create the right slogan for your business
Slogans are quite simple and easy to remember. For example, when you hear "Just do it", most people already know which company logo is next to the slogan.
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Advertising and marketing
Brand Ambassador: who is it and how to become one
Ambassadors is a modern version of word of mouth through customers, which is what the head of the company dreams of. Watching photos of branded products posted on the Internet, dreaming about the time when its consumer will start doing the same.
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ITGoogle Ads: why you should use it
Google Ads is an extensive system that allows you not only to display ads, but also to create and optimize them. They appear both in the search engine and with Google partners, which increases their reach.
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Advertising and marketingNetflix: Business Strategy
Netflix is an American publicly traded company primarily engaged in Internet and subscription-based streaming media, Internet television distribution, and video content production.
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Money and careerFreelance – remote work of a freelancer
Freelance - remote work, implies the use of a freelancer to achieve the goal, i.e. free worker.
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Business development
Dropshipping is an effective way to trade for entrepreneurs
Dropshipping is a type of business in which the intermediary performs all the functions characteristic of trade without direct contact with the goods.
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Advertising and marketing
Network marketing: all about this type of business
MLM represents the direction of the sale of goods from the manufacturer to the final consumer. The key sales tool is a recommendation, word of mouth.
