Marketing

  • Sales funnel – don’t miss a customer
    Advertising and marketing

    Sales funnel – don’t miss a customer

    Sales funnel is a technique for working with clients. A potential customer goes through a “path” consisting of 4 stages: awareness, interest, desire to buy, making a purchase.

  • BPM – Business process management
    Business development

    BPM – Business process management

    Business process management is a method by which organizations manage and improve their processes.

  • Content is King
    Business development

    Content is King

    Content is the inner essence, the inner content. This concept does not mean physical, non-material content: for example, the term does not apply to a box or bag.

  • A/B testing: rules and guidelines
    Advertising and marketing

    A/B testing: rules and guidelines

    That's why it's important to do A/B testing when creating new methods and formats for your email marketing campaign.

  • Amazon: tech giant’s business strategy
    Advertising and marketing

    Amazon: tech giant’s business strategy

    Amazon is a US-based technology company. It is currently the largest online retailer in the world in terms of revenue and market cap.

  • Brand Ambassador: who is it and how to become one
    Advertising and marketing

    Brand Ambassador: who is it and how to become one

    Ambassadors is a modern version of word of mouth through customers, which is what the head of the company dreams of. Watching photos of branded products posted on the Internet, dreaming about the time when its consumer will start doing the same.

  • Google Ads: why you should use it
    IT

    Google Ads: why you should use it

    Google Ads is an extensive system that allows you not only to display ads, but also to create and optimize them. They appear both in the search engine and with Google partners, which increases their reach.

  • Netflix: Business Strategy
    Advertising and marketing

    Netflix: Business Strategy

    Netflix is an American publicly traded company primarily engaged in Internet and subscription-based streaming media, Internet television distribution, and video content production.

  • Network marketing: all about this type of business
    Advertising and marketing

    Network marketing: all about this type of business

    MLM represents the direction of the sale of goods from the manufacturer to the final consumer. The key sales tool is a recommendation, word of mouth.