Social networks are an integral part of modern life. Statistics show that the average Internet user spends 2 to 3 hours a day on them.
A person who wants to earn money can spend this time both pleasantly and usefully. Since in the present realities social networks have become not only a place of communication and entertainment, but also a place of good earnings.
How to create content?
The site does not pay for views and subscribers, and therefore, in most cases, in order to start making money, you need to promote your blog and reach at least a minimum level of popularity. According to observations in Tik-Tok, videos from some categories are becoming popular.
- Trending videos are a specific type of video that is repeated by the majority of users.
- A video about the author’s talents – it can be drawing, soap making, makeup, manicure.
- The Vines are funny short scenes.
- Dancing.
- POV – short series or stories, usually several videos.
- Informative videos – videos in which the author talks, for example, about medicine, psychology, design, and so on.
It is not necessary to shoot content that falls into one of these categories, but they are the most viewed. To achieve popularity, just shooting different videos is not enough, the blog must have a feature and its own style. When creating a video, you need to remember that the audience in Russian Tik-Tok is mostly adolescence and you need to focus on teenagers.
Ways to make money on the platform
After achieving a small recognition, you can already try to earn money in the following ways.
Advertising
- You can’t operate direct links on TikTok, but you can do hidden advertising in your own videos, showing a product or service, recommending them, or creating viral, trending videos with advertising. Advertising in the profile can also be different.
- Brand advertising – usually more promoted bloggers receive requests for advertising from brands;
- Advertising other profiles – for example, profiles of less popular users, own subscribers;
- In-house advertising – post videos promoting your own products and services, for example, a tailor can film the process of making models, interesting fashion facts and sell products to subscribers.
Affiliates
This is a deal between a TikTok creator and a representative of a certain product. For advertising, the manufacturer gives a special affiliate link. The more subscribers who come and buy the product, the more payment the blogger will receive.
Monetization of live broadcasts
A Tik Toker with more than 1,000 subscribers gets the opportunity to broadcast live. On live broadcasts, a blogger can communicate with the audience, conduct streams, master classes, and more. For the work of the author of his subscriber, at their own request, they can send money in the form of gifts. The social network has its own currency.
Promotion
For this way of earning, it is desirable to understand the schemes and algorithms of a social network, to have a sense of style and the ability to lure an audience. The point is to help beginners or established bloggers create their own brand, develop a blog style and become even more popular.
Duets and recommendations
To do this, the blogger shoots a video, combining it with the video of a more popular author and marking it in his profile. Videos of this format also generate income.
How much can you earn
Earnings depend on the popularity and direct number of advertising deals, live broadcasts and content created. A channel to which about 50-60 thousand subscribers are subscribed can receive about 10 thousand rubles a month, and channels with an audience of 100 thousand about 40 thousand rubles. Further more.
Earnings in the Tik-Tok social network is an opportunity to combine your favorite business with work, communicate with people and find new acquaintances. The main thing is not to be afraid of hate, to be sociable and mobile, to keep up with trends and be able to present yourself, and then success and popularity will not keep you waiting.
Advice from an expert
Jiang Vera – Instagram and TikTok social media promotion expert, mentor, practitioner, Instagram blogger @tsvera, TikTok blogger @lifehacksvera, talks about ways to make money and life hacks for novice tiktokers.
TikTok is not just a social network for creating short videos, but also a platform for making money. Moreover, absolutely everyone can earn money on it, even without having a large audience of millions.
Let’s look at how you can make money on TikTok.
Advertising on your blog
All bloggers make money on this. Advertising offers on TikTok begin to arrive very quickly, a blogger should have only 10,000 subscribers. And since TikTok has a very rapid natural growth of the audience, then 10,000 subscribers can be gained in the first week of maintaining your account. The main thing is to make the right, high-quality content and know the TikTok algorithms.
Yes, initially you will be offered barter (advertising for the advertiser’s product), but soon you will receive not only the product, but also money for advertising.
What to do if advertisers don’t write to you?
Choose the brand that suits you, with which you want to cooperate and write to them yourself with an offer to advertise on your blog. It will not be possible to agree with the first – do not despair, write further and you will 100% find a response.
Affiliate program
The next way is another type of advertising – the so-called affiliate program. Those. You and the advertiser become a kind of partner and the advertiser pays you for each client who comes from you. There can be two options, either for each client you receive a certain amount, or a percentage of the amount that the client spends with the advertiser.
Customers who come from you to the advertiser are tracked either by your personal promo code, or you leave a link to the advertiser in your profile with a special utm tag, by which the arrival is tracked.
It is very easy to find an advertiser for this type of cooperation. To do this, there are specialized sites / platforms where you register and can choose the advertising company you like. The most popular of these are GetBloger and Perfluence.
Money on music, advertising music on TikTok
Another kind of very pleasant and light advertising. Advertising music is just embedding in your video the track for which you have ordered advertising. If your videos are watched by a large audience, then many people will hear the built-in track, someone will definitely like it, they will start using it further, and perhaps it will even go viral.
Live broadcasts and donations
From 1000 subscribers, all TikTok users have the opportunity to conduct live broadcasts.
There are several ways to make money on live broadcasts:
Donations are voluntary donations / gifts that you can receive from the viewers of your live broadcasts. Gifts are provided by TikTok itself. Viewers can buy these gifts for real money and give them to the presenter, and the presenter can withdraw them in the form of money to his account.
Why give gifts:
- the presenter just likes the audience/personal likes,
- The presenter says that he will perform a certain action for a gift and waits for it to be presented to him. For example: the presenter can sing, dance, put on music at the request of the giver, and so on,
- The presenter tells something useful on the air and receives gifts in gratitude.
There are people who daily earn from donations on air from 10,000 rubles. daily.
Also in TikTok, there is a common way to receive money, not in the form of gifts provided by TikTok, but directly to your account, for this you can leave a link to the details in your profile header. And live, just say that donations are transferred using the details using the link in the profile header.
But experts in any field on the air can sell their services through a demonstration of their expertise or, for example, through a lead magnet.
Selling products and services
TikTok in 2021 is a great platform for experts, needlewomen and shops from which they can receive free organic customer traffic for their products and services. On average, on TikTok, you can easily get from 2.5 million views on your videos per month. At the same time, TikTok is a very smart social network and it shows videos for the target audience, i.e. people who are interested in the subject of the author of the account.
If you are an expert and you have your own sales funnel, then you can easily lead a client through a lead magnet to purchase your expensive product.
Shops and needlewomen in TikTok can show their goods from the best side so that the interested person simply cannot resist buying the goods.
Handyman at TikTok
A handyman in Tik-Tok is any person with certain knowledge. For example, TikTok has a very high demand for scriptwriters and editors for video clips. And if you run your own TikTok and know the site very well, you can train others and help with account promotion, be a mentor/mentor for beginners.
Official monetization from TikTok
From June 3, 2021, TikTok in Russia introduced official monetization, i.e. TikTok began to pay its users for views on their videos. Now this program is available to those TikTok users who are in the talent development program. And from August 1, 2021, TikTok will start paying all users who make videos that meet the requirements of the program.
Basic content requirements to receive payment from TikTok:
- Create interesting, informative and high-quality content. TikTok refers to educational content as any video that contributes to the acquisition of new skills, habits, knowledge or information.
- You need to create at least 30 educational videos over a period of 2 months, with the number of views from 900,000. At the same time, the average number of video views should be at least 10,000.
- All videos of the authors must be 30 seconds or more and at least 8 videos must be 60 seconds.
- The author must repost his videos with a TikTok watermark to his other social networks at least once a week.
- Author’s videos must follow the TikTok community guidelines.
And by the way, Tik-Tok has already named the amounts that it will pay to its authors:
- If the author’s videos have collected more than 900,000 views in 2 months, then the author will be able to claim a payment of $400
- If the author’s videos have collected more than 3,000,000 views in 2 months, then the author will be able to claim a payment of $600
- If the author’s videos have collected more than 12,000,000 views in 2 months, then the author will be able to claim payment in the amount of $800
Today it is easy and free to move on TikTok, and it is just as easy to earn money in it. Therefore, if you want to make money on TikTok, then I advise you not to postpone your entry into it until later, but act right now, because free promotion on TikTok will not last forever. And for those who are not familiar with this social network, the surest solution for quick promotion would be to enter the site under the supervision of an experienced mentor.
