Useful information
The Pareto principle works in everything
Pareto's Law, known as the 80/20 principle, finds quite successful application not only in life, but also in business.
Business processes
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Raw materialLiquefied natural gas: global production and technology
LNG or liquefied natural gas is a product of the secondary impact on produced methane, ethane gas, obtained in order to facilitate its transportation and storage. At the stage of compression, nitrogen is added to it.
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Business developmentBPM – Business process management
Business process management is a method by which organizations manage and improve their processes.
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InnovationChatbots: the present and future of artificial intelligence
Chatbots are virtual interlocutors, programs imitating a real person. The work is based on an artificial intelligence algorithm. Interaction usually takes place via Internet chat.
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Money and careerManagement as the art of managing people
Management - management of resources based on the use of planning, motivation, coordination, analysis, organization of available resources to complete the task.
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World economyBanks – how do they work and how do they earn?
Banks are the richest financial institutions and the common man often wonders where they get their money from?
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Business developmentBusiness: what types are there and the main nuances of a successful launch
Business is a type of activity carried out by entrepreneurial entities in order to realize the main task - to make a profit.
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Success storiesTOYOTA – the principles on which the company’s success is built
Toyota is one of the largest automotive corporations in the world, in the article we will pay attention to what principles underlie this outstanding business.
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Success storiesHistory with geography: from JSC Donaerodonstroy to the Group of Construction companies DON
Last year JSC Donaerodorstroy celebrated its 65th anniversary.
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Advertising and marketing
CRM – take your relationship with your customers to the next level
CRM gives sales, marketing, and service teams access to the same information, allowing your company to deliver the consistent experiences customers want them to have.
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Success storiesKFC – the legendary fast food establishments of Colonel Sanders
The founder of the famous fast food chain Kentucky Fried Chicken (better known in the world under the acronym KFC) Garland David Sanders was born in 1890 in Henryville, Indiana.
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Advertising and marketingMarTech – in marketing without technology, you will lose
MarTech is a generic term for a group of software tools that marketers use to plan, execute, and evaluate marketing campaigns.
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Success stories
DAF: from a small workshop to cool trucks
DAF Trucks started out as a small workshop in Eindhoven, The Netherlands in 1928. "Hub Van Doorne, Machinefabriek en Reparatie-inrichting" (Hub Van Doorne Workshop) - named after its founder, 28-year-old Hub Van Doorne - primarily focused on welding and forging.
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Business developmentSWOT analysis – identify the strengths and weaknesses of your business
Having completed a SWOT analysis, you will get a clear picture of the position of your personal business in the market. It will also help to identify and understand issues affecting the business and future prospects.
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Advertising and marketing
Amazon: tech giant’s business strategy
Amazon is a US-based technology company. It is currently the largest online retailer in the world in terms of revenue and market cap.
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Success stories
Alibaba is a successful company with a distinct corporate culture
Alibaba was founded in 1999 by teacher Jack Ma, who taught English at school. At the time of his founding, Jack was not rich, but the Chinese believed in the development of the initially fictional site Alibaba.com.
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Business development
Slogan: how to create the right slogan for your business
Slogans are quite simple and easy to remember. For example, when you hear "Just do it", most people already know which company logo is next to the slogan.
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ITWhatsApp Business is the best way to interact with customers
WhatsApp Business is a special version of the WhatsApp app available for free download on iOS and Android.
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Advertising and marketing
Brand Ambassador: who is it and how to become one
Ambassadors is a modern version of word of mouth through customers, which is what the head of the company dreams of. Watching photos of branded products posted on the Internet, dreaming about the time when its consumer will start doing the same.
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Business development
Webinar – a method of communication of the present and the future
Webinar - a webinar, derived from the words "Internet" and "seminar", is a video event, presentation, lecture or seminar that is and is held exclusively in the Internet using webinar software and complete with an online audience. They are also sometimes referred to as "webcasts".
