Advertising and marketing
Branding is the bridge between the product and the customer
Branding is all about building a bridge between your products and target customers that shortens the buyer's path to choosing your products.
Brand
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Business developmentSlogan: how to create the right slogan for your business
Slogans are quite simple and easy to remember. For example, when you hear "Just do it", most people already know which company logo is next to the slogan.
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Success storiesRenault: the story of a legendary company
Which of the lovers of the "four wheels" does not know the characteristic symbol imitating a diamond? This is the symbol of the brand Renault - a company founded in 1899 in Billancourt near Paris.
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Advertising and marketingNike: features of a marketing strategy
Nike remains the largest supplier of sports shoes and apparel in the world. Of course, it is important to note that the company is engaged in the development, production and marketing of not only shoes and clothing, but also sports equipment and accessories.