Alibaba is a successful company with a distinct corporate culture

9 min read
Alibaba is a successful company with a distinct corporate culture
Jack Ma - founder of Alibaba. Picture: Minipig5188 | Dreamstime
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Often the dream of young people becomes a stable good business that will bring money and benefit. When it also coincides with interests, then this is a good option, because everyone would like to do what they love, which is the main type of income. Sometimes people spend their lives developing and supporting such an idea.

A prime example of a large-scale business is associated with the top company Alibaba, which, according to statistics, is known to millions of people: in Europe, Asia, America and other parts of the world.

Alibaba is a group of companies doing business on the Internet. Often a company is associated with a successful business model that will be effective for business development. Entrepreneurs take this company as an example to build a business. After all, Alibaba is focused on the future, given the rapid development of the field of trade on the Internet.

Alibaba was founded in 1999 by teacher Jack Ma, who taught English at school. At the time of his founding, Jack was not rich, but the Chinese believed in the development of the initially fictional site Alibaba.com. The company is registered in the apartment of the founder of China, in the city of Hangzhou.
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The interesting name of the company is easy to remember, thanks to the mysterious character from fairy tales, after whom the founder named the platform.

Basic subsidiaries of Alibaba Group

At the end of March, Alibaba Group summed up the financial statements for the year, with a net profit of $22 billion. The scale of the business is impressive. Profit grows by an average of 55%. Business is not only the Internet giant in China, successful in all continents.

Alibaba
Picture: Drserg | Dreamstime

Alibaba is in the top 10 largest companies. Has a group of companies making profit. Offers services not only in China, but also outside, has won the trust of millions.

Alibaba includes the following global companies:

  • Alibaba;
  • Alipay;
  • Taobao;
  • Alisoft;
  • Yahoo!
  • Daraz;
  • Cainiao;
  • Alimama;
  • Meizu.

Alibaba

This is a well-known global company engaged in trading on the Internet. The success of this business (whose shares and securities are freely traded on the stock market) began with it. The areas of activity are varied. First, it was a trade in various products: from clothing to equipment, wholesale. Also, this company provides financial, information, consumer services. Specializes in entertainment and mass media. And what is most interesting is that this happens at the international level. Alibaba offers manufacturers, suppliers, exporters.

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Alipay

A payment system founded in China seventeen years ago. Today it is one of the largest in the above country, cooperating with financial institutions. It supports payment in 14 currencies of the world and, what’s cool, it works without commissions. People choose Alipay because it is reliable and convenient, proven by people and time.

Taobao

The trading site was founded in 2003, it is known in China, where it was created. He gained fame as he focuses on the sale of various goods and services. The site has over 100 million registered users who use it frequently. Taobao is considered to be extremely user-friendly as the site has many features such as:

  • opportunity to buy in bulk;
  • you can sell things that have already been used;
  • a large selection of products (which is common in China). Taobao.com sells basic necessities, shoes and clothes, appliances – from phones to food processors. With the right search, this site has everything you need!

Alisoft

Also owned by Alibaba, which is to help run trade and sometimes industry. A huge plus is that such assistance is carried out online.

Yahoo!

Headquarters Yahoo!
Headquarters Yahoo! Picture: Andreistanescu | Dreamstime

The American company includes a search engine that is the fourth most popular search engine in the world. It is a collection of sites and e-mail, in general, 70 servers that it combines. Cooperation with Alibaba began in 2005 and continues to this day, because Yahoo bought back some of the shares.

Daraz

Subsidiary established in 2012 in Pakistan. And in 2018, it was acquired by Alibaba. Declared itself as a private logistics company operating in Asian countries. Engaged in e-commerce.

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Cainiao

Chinese company that delivers goods from China. Known for its low cost and affordability. Cainiao was founded by Alibaba Corporation in 2013 and has been a leader in the logistics industry to this day.

Alimama

The main purpose of this service is a variety of marketing services for Alibaba and its subsidiaries. Was founded in 2007. Initially, the first priority was to develop advertising for Taobao users, but now the scale has increased significantly. Much attention is paid to the latest technologies, constant research is carried out, the main object of which is Internet users.

Meizu

One of the best electronics manufacturers in China. Everyone is familiar with the name of this brand, because many people use or used Meizu smartphones and are satisfied with the quality and price of this product. Smartphones of this brand can be bought on Alibaba.com, because this company has invested in Meizu for development, thereby making it part of its global platform.

And these are just nine examples of companies that are subsidiaries. Alibaba has over 1000 of them in China and outside of the empire. These scales are really impressive.

Corporate culture

It is also worth mentioning that this business helps employees, as it provides new jobs and the opportunity to earn good money, developing not only in the field of trade, but also in all aspects in which the company specializes. Alibaba has more than a hundred thousand employees, which is especially true. The founder of the company appreciates the staff and constantly motivates them.

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They even developed special rules that the company follows:

  • Combating collective fears;
  • Monitoring the mental and physical health of employees;
  • Support team spirit and efficiency;
  • Monitoring everyone’s work.

AliExpress is Alibaba’s flagship business

Few people know, but the popular online store AliExpress.com is owned by Alibaba Group. Founded in 2010. Buyers cannot imagine life without this online store. On it you can carry out safe shopping even in bulk.

AliExpress shopping App
AliExpress shopping App. Picture: Mykhailo Polenok | Dreamstime

AliExpress is available in many languages ​​of the world, it is considered the most famous online store in the world. It has gained customers and reputation thanks to attractive, cheap prices and the quality of the things it offers. The sellers on this site offer clothes and shoes, accessories, electronic equipment, spare parts and also interior items: everything you need is sold here.

The range of the site is so wide that it is perhaps impossible to name all the things that can be found on AliExpress. Loved by millions of people around the world, the store has many satisfied customers who invariably buy things from it. AliExpress is a prime example of Alibaba thriving.

Company features and business model of Alibaba

The success of the company lies in the well-built business model of Alibaba and the conscientious work of the founders and employees. During the period of its existence, the company took a lot of risks, constantly improved, invested in various projects, built a reputation and, despite all the obstacles, remained a giant in the field of trade and became an example of a stable business for others.

The main feature of Alibaba is a new idea of ​​doing business and a combination of various areas, that is, it has gathered a number of companies and firms operating around the world: America, Turkey, Pakistan, Russia and others (the main share, of course, is in China). Each subsidiary is unique, and this is doomed to success. That is, the first feature of the business model is the combination of everything necessary, cooperation with others.

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As a global company, it has proven itself internationally, which is why Alibaba is used by millions of people around the world. The second feature is access to the international level in order for the business to expand, this is a necessary condition. Without constant investment in a business, it is impossible to make it somewhat larger, because another feature of such a business model is constant investment in order to earn much more later.

The main feature of the world famous company is that it does not produce anything itself, but only has a base of buyers and sellers interacting with each other. That is, it only gives a choice, and does not create it itself. The platform is designed to create a turnover of goods within it. That is, all companies included in Alibaba cooperate with each other and directly in the company.

Thus, Alibaba’s business model is successful in that a large-scale company has a large number of goods and services that other companies are interested in. Alibaba presents millions of products, all from the suppliers themselves.

Alibaba
Picture: Minipig5188 | Dreamstime

With their help, he runs his business. The company’s income consists of advertisements placed on websites. With a small commission, thanks to which a system was built for the work of customers and buyers. The success of the company’s business lies in globality. There is no equal to combine what Alibaba does and gather so many companies providing so many services.

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Based on the above facts, it is necessary to highlight the many advantages and features of Alibaba:

  • the reliability of cooperation with this company, as it has many satisfied regular users;
  • one of the largest sites, offers many products and services that the platform provides, you can choose for every taste and occasion;
  • affordable and inexpensive prices;
  • worldwide popularity, international cooperation. Some countries even invite the founder in order for Jack Ma to share his experience and reveal the secret of Alibaba’s success, this fact speaks of the good reputation of the organization;
  • The idea of ​​a smart business is one of the main features of this company. The platform started and developed this business model, made it unique and profitable;
  • An online site of Alibaba.com available in many languages ​​of the world. Thanks to the site, people get acquainted with the assortment of this company;
  • an interesting and funny name taken from Eastern fairy tales that children love so much;
  • continuous development and improvement of the company’s service, monitoring of the work done;
  • global popularity, because the whole world knows about the private company Alibaba;
  • profit, calculated in billions of dollars and growing every year;
  • the company provides a sufficient number of jobs and helps the employees of the online giant find employment and realize themselves, thereby giving labor guarantees and high wages;
  • E-commerce giant Alibaba supports subsidiaries by investing in them and helping them grow, sharing 20 years of experience gained;
  • the absolute leader, who is not afraid of competitors.
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So, Alibaba is an example of a successful business model that no one has developed on a somewhat large scale before, and what is important – it was done at the international level. The services and products offered by the company are in great demand among users who are satisfied and loyal to this platform and return to it, becoming regular users and developing business, thereby eliminating competition.
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