Corporate culture is formed as the business develops; all its elements are aimed at making the employee feel good, which means he will do everything to make the company feel good.
A team is something much more valuable than finance, strategy or technology. If the manager manages to build it, this will become the main competitive advantage for the company.
WHO are your clients? WHERE can I get information about them? AND WHAT to do with this information? In this article I will tell you how, and most importantly, where to find clients for your business.
The basis for stable sales is always a clear segmentation of the target market. It is impossible to work with everyone; one way or another, a certain target group buys from you.
Market segmentation is the process of dividing consumers into groups that have their own specific requirements for a product and have similar needs and consumer reactions.
In the 2000s, the famous American anthropologist and researcher of human behavior Helen Fisher identified 4 personality types formed under the influence of various factors.
Affiliate marketing is all kinds of options for mutually beneficial collaborations with potential partners, with those who have your target audience, but at the same time you are not competitors.
Ecosystem is a concept that we constantly encounter in our daily lives. But it is not always clear whether we are talking about some really working mechanism, or whether this is just a marketing ploy to attract customers.
If I could give a piece of advice to all young entrepreneurs or those who are just about to become one, it would be in three sentences: Don’t be afraid to try! Don't be afraid to look! Don't be afraid to make mistakes!
The idea of starting my own business arose, as often happens, during maternity leave. Having gone on maternity leave, I realized that I absolutely did not want to return to work in a strictly regulated corporate structure with a small child.
To create a successful business, a quality concept is necessary. At the beginning of my journey, I was lucky to meet people with a similar vision of the idea, those who became reliable business partners.
I am Polina Frolova, co-founder and owner of the FaceRoom beauty studio chain. I’ll tell you how we started five years ago and share the principles of our business.
Not every country allows you to become a certified perfumer. You can become a “real specialist” with a beautiful crust only in the French city of Grasse, the so-called perfume capital of the world.