Business development
Kaizen: how the Japanese management system works
Kaizen, derived from the Japanese words "kai" (change) and "zen" (good), refers to the mindset of continuous improvement in all aspects of an organization.
Business
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Interviews and personasNikola Tesla: the invention of the great man
Tesla was born in 1856 and died in 1943, having managed to change the whole life of mankind with his scientific creativity in his almost 90 years...
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Success storiesHow to become a millionaire: 4 tips from people with a multi-million fortune
Today's millionaires have not always made a lot of money. They didn't live in the biggest house, didn't drive the latest cars, and didn't wear fancy designer clothes. However, they all spent less than they earned, that is, they lived within their means.
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Advertising and marketingPersonal branding and its role in business
Personal Brand is a marketing tool used to increase the efficiency of human interaction with the world. Simply put, it's not how you talk about yourself, but what others think of you.
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Business developmentHow to start a business – advice from entrepreneurs
Entrepreneurship experts with experience in running their own business will answer questions about why you should try starting a business, what are the pros and cons of running your own business.
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Advertising and marketingTQM: Total quality management
TQM is a management approach for an organization that depends on the participation of all its members (including employees) and aims for long-term success through customer satisfaction. This approach benefits all members of the organization, as well as society.
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Business developmentCold calling – how to get what you want from a client?
Cold calling is a telephone sales technique, it is the voice that will become the main tool for achieving the goal. It should inspire confidence, be positive and assertive. Any phrase leads to a result!
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Business developmentHow to promote Instagram yourself – step by step instructions
Instagram audiences are always grateful for people who have a twist and originality that can hook you. No copy-paste or appropriation of other people's ideas.
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Interviews and personasWarren Buffett – The Oracle of Omaha
Warren Buffett - one of the most successful and talented investors in the world was born in Princeton, August 30, 1930, having received over time, primarily for the ability to anticipate the movement of the market, which determines the nickname "the oracle of Omaha."
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Interviews and personasMichelangelo: little-known facts about the life of the great master
Let's talk about interesting life facts of the legendary Renaissance master - Michelangelo Buonarroti.
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Interviews and personasChristopher Columbus: biography of the great navigator
The most famous native of Genoa is, of course, Christopher Columbus, but not everything is so simple here.
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Interviews and personasRichard Branson: biography of the founder of Virgin
Sir Richard Charles Nicholas Branson, commonly known as Richard Branson, is a British business tycoon and owner of the Virgin Group of Companies, which comprises over 400 businesses.
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Interviews and personasVan Gogh: biography of a representative of expressive painting
Vincent Willem van Gogh is an extraordinary artist. The forerunner of emotional art, impasto and contrast painting.
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Advertising and marketing
Sales funnel – don’t miss a customer
Sales funnel is a technique for working with clients. A potential customer goes through a “path” consisting of 4 stages: awareness, interest, desire to buy, making a purchase.
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Advertising and marketingBranding is the bridge between the product and the customer
Branding is all about building a bridge between your products and target customers that shortens the buyer's path to choosing your products.
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Business development
BPM – Business process management
Business process management is a method by which organizations manage and improve their processes.
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Business development
Content is King
Content is the inner essence, the inner content. This concept does not mean physical, non-material content: for example, the term does not apply to a box or bag.
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Interviews and personasGreta Thunberg is the most famous “green” activist
The appearance of 16-year-old Swedish schoolgirl Greta Thunberg on September 23, 2019 at the UN podium was, if not “thunder from a clear sky”, then at least an event that few people in the world left indifferent to her words.
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Interviews and personasVladimir Zelensky: a serious comedian or a funny politician?
Vladimir Zelensky - KVN man, actor, showman, producer, politician and just a charming person.
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Interviews and personasStephen Hawking: biography of the great scientist
The world began to get acquainted with the personality of Stephen William Hawking on January 8, 1942, during a difficult wartime.
