TQM is a management approach for an organization that depends on the participation of all its members (including employees) and aims for long-term success through customer satisfaction. This approach benefits all members of the organization, as well as society.
Sales funnel is a technique for working with clients. A potential customer goes through a “path” consisting of 4 stages: awareness, interest, desire to buy, making a purchase.
Branding is all about building a bridge between your products and target customers that shortens the buyer's path to choosing your products.
That's why it's important to do A/B testing when creating new methods and formats for your email marketing campaign.
CRM gives sales, marketing, and service teams access to the same information, allowing your company to deliver the consistent experiences customers want them to have.
MarTech is a generic term for a group of software tools that marketers use to plan, execute, and evaluate marketing campaigns.
Amazon is a US-based technology company. It is currently the largest online retailer in the world in terms of revenue and market cap.
Ambassadors is a modern version of word of mouth through customers, which is what the head of the company dreams of. Watching photos of branded products posted on the Internet, dreaming about the time when its consumer will start doing the same.
Netflix is an American publicly traded company primarily engaged in Internet and subscription-based streaming media, Internet television distribution, and video content production.
Nike remains the largest supplier of sports shoes and apparel in the world. Of course, it is important to note that the company is engaged in the development, production and marketing of not only shoes and clothing, but also sports equipment and accessories.
A business account on Instagram is one of the opportunities for an entrepreneur or blogger to increase their profits from working on a social network.
MLM represents the direction of the sale of goods from the manufacturer to the final consumer. The key sales tool is a recommendation, word of mouth.